Graphic Identity
College Communications oversees the implementation of the graphic identity, and helps users at Haverford and those working on behalf of the College to use the graphic identity appropriately and effectively.
Our Graphic Identity Standards and Guidelines establishes rules of usage and scale, specifies colors, and provides application examples for the development of printed and electronic materials. A well-managed graphic identity will help Haverford achieve its larger goal of strengthening the College’s reputation and prominence nationally and internationally through standardized usage of these guidelines.
Questions? Contact hc-communications [at] haverford.edu.
Branded Materials
Letterhead, business cards, email signatures, and other items are already available with the correct mark, design, and formatting.
Guidelines
The Graphic Identity Standards and Guidelines serves as a guide to communicators for a consistent and effective implementation of the Haverford College graphic identity.
Request a Logo
College Communications will be happy to provide you with the one that best meets the needs of your project.
Our Colors
Haverford Red
Pantone: 201
CMYK: 7/100/65/32
RGB: 152/30/50
Hex Color: #8B0000
Squirrel Black
Pantone: Black
CMYK: 40/40/40/100
RGB: 0/0/0
Hex Color: #000000
In addition to the preferred logo and wordmark core colors of black and a dark red, Pantone 201, an extended palette of colors is available. These additional colors are derived from Founders Hall and the natural surroundings of the Haverford campus and can be found in the Graphic Identity Standards and Guidelines manual.
Typography
Serif Font
Georgia is the preferred serif font for general, everyday use. It should be used in PowerPoint and Keynote presentations and letters and fax cover sheets. Georgia is available in regular and italic in two weights.
Sans Serif Font
Verdana is the preferred sans serif font for general, everyday use. Specifically, Verdana should be used in name tags, email signatures, signage and small text in PowerPoint and Keynote presentations. Verdana is available in regular and italic in two weights.
Web Font
Lato is the preferred sans serif font to be used on the College website. In special cases, approved by College Communications, Lato can be used when Avenir, the preferred sans serif font, is not an option. Lato is available in regular and italic in a variety of weights.